Carolina Bueno, a marketing and advertising professional with 25 years of experience, has built a distinguished career in Communication, Strategic Marketing, Sales, and Events, with the past three years focused on the Gaming sector. Her extensive experience allows her to design and execute marketing strategies that are both creative and results-driven, effectively connecting brands with their audiences.

A passionate poker player since 2013, Carolina spent two years as part of a professional team, gaining in-depth insight into the competitive dynamics of the game. This hands-on experience gives her a unique perspective on the poker industry, which she leverages to develop marketing campaigns that resonate with players and fans alike.

Currently, she leads the marketing department of H2Poker Online, the exclusive app of the H2 group. In this role, Carolina merges her extensive communication expertise with her passion for poker, creating innovative initiatives that strengthen brand presence, engage the community, and foster a meaningful connection between the app and its audience.

What is the importance of poker in your life?
“For me, poker goes far beyond a game – it is a passion that has transformed both my personal and professional life. I have been playing since 2013 and had the incredible experience of being part of a professional team for two years. During that time, I learned about discipline, emotional control, and the ability to read complex scenarios – skills I now apply daily as Marketing Lead at H2Poker Online.

One of the greatest lessons I’ve learned was overcoming the female rivalry so common in our society – that tendency for women to compete with one another instead of offering support. Today, I genuinely celebrate when women achieve positions of prominence, whether in poker, other sports, the corporate world, or politics. Poker has taught me how to unite passion, purpose, and collective support.”

In your opinion, what is the importance of the Women’s Committee?
“Welcoming spaces, such as the WPF Women’s Committee, strengthen a culture of collaboration within a sports federation, breaking the cycle of female rivalry. By encouraging mutual support and the exchange of experiences, the federation becomes a pillar of recognition and empowerment for women players. This collective spirit drives individual growth and strengthens unity – both essential for the advancement of the sport.”