Carolina Bueno

Carolina Bueno, profesional del marketing y la publicidad con 25 años de experiencia, ha desarrollado una destacada trayectoria en Comunicación, Marketing Estratégico, Ventas y Eventos, con los últimos tres años centrados en el sector del gaming. Su amplia experiencia le permite diseñar y ejecutar estrategias de marketing creativas y orientadas a resultados, conectando eficazmente a las marcas con sus audiencias.

Jugadora apasionada del poker desde 2013, Carolina formó parte de un equipo profesional durante dos años, donde adquirió un profundo conocimiento de la dinámica competitiva del juego. Esta experiencia práctica le brinda una perspectiva única sobre la industria del poker, que aprovecha para desarrollar campañas de marketing que conectan con jugadores y aficionados.

Actualmente, dirige el departamento de marketing de H2Poker Online, la app exclusiva del grupo H2. En este puesto, Carolina combina su amplia experiencia en comunicación con su pasión por poker, creando iniciativas innovadoras que fortalecen la presencia de la marca, conectan con la comunidad y fomentan una conexión significativa entre la app y su público.

What is the importance of poker in your life? "For me, poker goes far beyond a game – it is a passion that has transformed both my personal and professional life. I have been playing since 2013 and had the incredible experience of being part of a professional team for two years. During that time, I learned about discipline, emotional control, and the ability to read complex scenarios – skills I now apply daily as Marketing Lead at H2Poker Online.

One of the greatest lessons I’ve learned was overcoming the female rivalry so common in our society – that tendency for women to compete with one another instead of offering support. Today, I genuinely celebrate when women achieve positions of prominence, whether in poker, other sports, the corporate world, or politics. Poker has taught me how to unite passion, purpose, and collective support."

In your opinion, what is the importance of the Women’s Committee? "Welcoming spaces, such as the WPF Women’s Committee, strengthen a culture of collaboration within a sports federation, breaking the cycle of female rivalry. By encouraging mutual support and the exchange of experiences, the federation becomes a pillar of recognition and empowerment for women players. This collective spirit drives individual growth and strengthens unity – both essential for the advancement of the sport."