Roberto Lifschitz serves as Marketing Manager of the World Poker Federation, leading the Federation’s global positioning, communication strategy and brand development.

At WPF, Roberto is responsible for translating institutional vision into clear, consistent and impactful communication across markets. His work connects strategy, branding and content to ensure that WPF’s mission to fight for poker is understood not only within the industry, but also by the broader public and the international sports community.

He oversees global campaigns, media relations, digital presence and strategic partnerships, aligning every initiative with the Federation’s long term objectives. His approach focuses on credibility, narrative strength and building a unified voice capable of representing poker at a global level.

Roberto has been passionate about poker for more than 25 years. This long standing connection to the game shapes his professional commitment and gives depth to his work at WPF. For him, fighting for poker is not only a strategic mission, but a personal one rooted in decades of involvement, study and dedication to the game.

Roberto plays a key role in shaping how WPF communicates milestones such as poker’s approval as a mind sport within the International Mind Sports Association, reinforcing the Federation’s institutional standing and amplifying its impact across international markets.

With a background in marketing strategy and brand positioning, Roberto brings a long term perspective to WPF’s communication ecosystem, ensuring that every project strengthens the global movement to fight for poker and elevate its presence worldwide.