{"id":25920,"date":"2026-02-26T12:16:20","date_gmt":"2026-02-26T15:16:20","guid":{"rendered":"https:\/\/worldpokerfederation.org\/?page_id=25920"},"modified":"2026-02-26T12:17:48","modified_gmt":"2026-02-26T15:17:48","slug":"%e7%bd%97%e4%bc%af%e6%89%98%c2%b7%e5%88%a9%e5%a4%ab%e5%b8%8c%e8%8c%a8","status":"publish","type":"page","link":"https:\/\/worldpokerfederation.org\/zh\/%e5%85%b3%e4%ba%8e%e4%b8%96%e7%95%8c%e6%89%91%e5%85%8b%e8%81%94%e5%90%88%e4%bc%9a\/%e7%ae%a1%e7%90%86%e5%a7%94%e5%91%98%e4%bc%9a\/%e7%bd%97%e4%bc%af%e6%89%98%c2%b7%e5%88%a9%e5%a4%ab%e5%b8%8c%e8%8c%a8\/","title":{"rendered":"Roberto Lifschitz \u2013 WPF \u7ba1\u7406\u59d4\u5458\u4f1a"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"25920\" class=\"elementor elementor-25920\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2acf2ef7 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2acf2ef7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f02f64f\" data-id=\"5f02f64f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-165e43a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"165e43a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5f0d8c1e\" data-id=\"5f0d8c1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dc7e264 elementor-widget elementor-widget-image\" data-id=\"6dc7e264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/i0.wp.com\/worldpokerfederation.org\/wp-content\/uploads\/2025\/04\/Roberto-Lifschitz-WPF-Marketing.webp?fit=500%2C500&amp;ssl=1\" class=\"attachment-large size-large wp-image-20421\" alt=\"Roberto Lifschitz - WPF Marketing\" srcset=\"https:\/\/i0.wp.com\/worldpokerfederation.org\/wp-content\/uploads\/2025\/04\/Roberto-Lifschitz-WPF-Marketing.webp?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/worldpokerfederation.org\/wp-content\/uploads\/2025\/04\/Roberto-Lifschitz-WPF-Marketing.webp?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/worldpokerfederation.org\/wp-content\/uploads\/2025\/04\/Roberto-Lifschitz-WPF-Marketing.webp?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/worldpokerfederation.org\/wp-content\/uploads\/2025\/04\/Roberto-Lifschitz-WPF-Marketing.webp?resize=12%2C12&amp;ssl=1 12w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1cdfca32\" data-id=\"1cdfca32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55e003a4 elementor-widget elementor-widget-heading\" data-id=\"55e003a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Roberto Lifschitz<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48b90c8b elementor-widget elementor-widget-heading\" data-id=\"48b90c8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Marketing Manager<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f2565c2 elementor-widget elementor-widget-text-editor\" data-id=\"6f2565c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col text-sm pb-25\"><article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:4eaf526f-ffbe-422b-b116-6617d64d8190-8\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"437bc261-f613-4de6-9847-4aedcde33b60\" data-message-model-slug=\"gpt-5-2\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"><div class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"><article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-699f412b-2b40-8331-9e28-a48e842ddfa8-17\" data-testid=\"conversation-turn-48\" data-scroll-anchor=\"false\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"6cbc5a23-5fd9-4229-96ec-97a341127ba0\" data-message-model-slug=\"gpt-5-2\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"><div class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"><p data-start=\"147\" data-end=\"314\">Roberto Lifschitz serves as Marketing Manager of the World Poker Federation, leading the Federation\u2019s global positioning, communication strategy and brand development.<\/p><p data-start=\"316\" data-end=\"662\">At WPF, Roberto is responsible for translating institutional vision into clear, consistent and impactful communication across markets. His work connects strategy, branding and content to ensure that WPF\u2019s mission to fight for poker is understood not only within the industry, but also by the broader public and the international sports community.<\/p><p data-start=\"664\" data-end=\"959\">He oversees global campaigns, media relations, digital presence and strategic partnerships, aligning every initiative with the Federation\u2019s long term objectives. His approach focuses on credibility, narrative strength and building a unified voice capable of representing poker at a global level.<\/p><p data-start=\"961\" data-end=\"1285\">Roberto has been passionate about poker for more than 25 years. This long standing connection to the game shapes his professional commitment and gives depth to his work at WPF. For him, fighting for poker is not only a strategic mission, but a personal one rooted in decades of involvement, study and dedication to the game.<\/p><p data-start=\"1287\" data-end=\"1553\">Roberto plays a key role in shaping how WPF communicates milestones such as poker\u2019s approval as a mind sport within the <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">International Mind Sports Association<\/span><\/span>, reinforcing the Federation\u2019s institutional standing and amplifying its impact across international markets.<\/p><p data-start=\"1555\" data-end=\"1805\" data-is-last-node=\"\" data-is-only-node=\"\">With a background in marketing strategy and brand positioning, Roberto brings a long term perspective to WPF\u2019s communication ecosystem, ensuring that every project strengthens the global movement to fight for poker and elevate its presence worldwide.<\/p><\/div><\/div><\/div><\/div><div class=\"z-0 flex min-h-[46px] justify-start\">\u00a0<\/div><\/div><\/div><\/article><article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"c55b518a-e8b2-43d5-a7fa-d0019c5e73a2\" data-testid=\"conversation-turn-49\" data-scroll-anchor=\"false\" data-turn=\"user\"><\/article><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42164458 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"42164458\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19e098f7\" data-id=\"19e098f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a8f4d10 elementor-widget elementor-widget-text-editor\" data-id=\"7a8f4d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>WPF Management Board<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36ff228f elementor-widget elementor-widget-text-editor\" data-id=\"36ff228f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>United by one purpose: to fight for poker and everything it represents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-613f5deb elementor-tablet-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"613f5deb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-grow\" href=\"https:\/\/worldpokerfederation.org\/about-the-world-poker-federation\/management-board\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meet the Board<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Roberto Lifschitz Marketing Manager Roberto Lifschitz serves as Marketing Manager of the World Poker Federation, leading the Federation\u2019s global positioning, communication strategy and brand development. At WPF, Roberto is responsible for translating institutional vision into clear, consistent and impactful communication across markets. His work connects strategy, branding and content to ensure that WPF\u2019s mission to fight for poker is understood not only within the industry, but also by the broader public and the international sports community. He oversees global campaigns, media relations, digital presence and strategic partnerships, aligning every initiative with the Federation\u2019s long term objectives. His approach focuses on credibility, narrative strength and building a unified voice capable of representing poker at a global level. Roberto has been passionate about poker for more than 25 years. This long standing connection to the game shapes his professional commitment and gives depth to his work at WPF. For him, fighting for poker is not only a strategic mission, but a personal one rooted in decades of involvement, study and dedication to the game. Roberto plays a key role in shaping how WPF communicates milestones such as poker\u2019s approval as a mind sport within the International Mind Sports Association, reinforcing the Federation\u2019s institutional standing and amplifying its impact across international markets. With a background in marketing strategy and brand positioning, Roberto brings a long term perspective to WPF\u2019s communication ecosystem, ensuring that every project strengthens the global movement to fight for poker and elevate its presence worldwide. \u00a0 WPF Management Board United by one purpose: to fight for poker and everything it represents. Meet the Board<\/p>","protected":false},"author":173886969,"featured_media":20421,"parent":9317,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-25920","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Roberto Lifschitz - WPF Management Board<\/title>\n<meta name=\"description\" content=\"Roberto Lifschitz is the Marketing Manager of the World Poker Federation, leading global communication and brand strategy in the mission to fight for poker.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldpokerfederation.org\/zh\/\u5173\u4e8e\u4e16\u754c\u6251\u514b\u8054\u5408\u4f1a\/\u7ba1\u7406\u59d4\u5458\u4f1a\/\u7f57\u4f2f\u6258\u00b7\u5229\u592b\u5e0c\u8328\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roberto Lifschitz - 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